Because it is not what you do that is important, it is how it is reported. I think the latest 'smeargate' incident demonstrates this - Labour have been pilloried for 'thinking' about doing what the Tories have been doing for years.
So what would these 3 powerful men want? - like
Of course whether we in the Labour party would want to sell our souls even more to these media devils to remain with the trainset would depend on what Brown could offer us. It is doubtful Brown is clever enough to pull any of this off anyway and doubtful he knows what to offer us mere plebs - electoral reform or introducing a land value tax would give this guy a legacy to last millenium but he is so spineless he will soldier on fucking things up as he goes.
The other more simpler option is shock and awe - replace Brown with a radical untainted new leader and call an immediate election before the media can wreck their chances. It might not work, the Labour brand is so damaged - but can anyone really see sticking with Brown offering us much chance, even if he did suck media **ck.