Talk-Politics writes more eloquently then I ever could on the reaction to Dawkin's C4 programmes on religion (damn my rubbish comprehensive education). Highly recommend you take a look.
I've always been a fan of Talk-Politics, but I imagine he is no longer a fan of mine. I have probably upset his civil libertarian sensibilities lately with my support for ID cards and Blair's respect agenda.
The main point I would make about the religious backlash to Dawkin's programmes is that most of it is just ad hominen attacks.
As Bertrand Russell suggested, arguing with those indoctrinated with religion can be very hard work because;
"What really moves people to believe in God is not any intellectual argument at all. Most people believe in God because they have been taught from early infancy to do it, and that is the main reason. Then I think the next most powerful reason is the wish for safety, a sort of feeling that there is a big brother who will look after you. That plays a very profound part in influencing people's desire for a belief in God."
Talk-Politics post goes on to question the need for Dawkins programme suggesting it will not change anybody's opinion either way. I disagree, I think programmes like this always have an effect. In fact we need to hear from more vocal anti-theists if we are to stem the rise of the fascist religious fundamentalism which is threatening a takeover of the body politic in the US and elsewhere.