But I really don't understand how opinion polls can change so much just because of someone's image.
Are there really people out there who say they are going to vote Labour one week and then without a single new policy being announced, say Tory the following week.
How can someone's image make such a huge difference? Am I missing something here? Surely it should be the policies that matter. No wonder Blair was so important to the Labour party.
In today's Guardian, Polly (she bought me a drink once, so I think I can get away with first name terms) is arguing that the 'George Bush' tag won't stick to Cameron. I disagree with her about that, but I do agree that it is a triumph of New Labour that the Conservatives are having to try to project a more social democratic image, even if they are hiding their far-right policies behind it.
If it is all about image, Labour do have problems, because it is obvious that Gordon Brown is going to look dour and old in comparison to a media hyped Cameron. I just hope the policies shine through enough to knock the gloss off this Tory fraud.
Brown has made it clear he wants a leadership election not a coronation. I just hope that John Denham throws his hat in the ring. He was the up and coming MP who resigned over Iraq (it is much harder and braver to resign on the way up) and has recently helped draft an alternative education paper that avoids divisive selection proposals.
John Denham would place the Labour party back in the hands of its traditional wing but without going back to 'old' Labour ghosts. He is fresh, relatively young and untainted by the New Labour Iraq adventure. He would get my vote. He may be the best weapon we have to combat the 'turbo Blairist imaging' of the Tories.