This article is about THE most important subject - political power, and it is much easier to achieve power if you can control or manipulate the media. Think of the constant vilificaton of immigrants, the poor, public services and ultimately the Labour party. This happens every day and is a drip drip of propaganda affecting all our thinking.
While the newspapers are unregulated and dictated to by commercial interests they will always be biased in favour of the right wing agenda of tax cuts and public service cuts. Our extreme press vilify the BBC as left wing for daring to give airtime to both sides of the argument. The reality is, even the BBC is affected by the press which skews its agenda to the right.
Yet there is something simple, proven and immediate we can do to remedy this. There are strict laws on impartiality which govern the broadcast media. While these laws are not perfect they prevent overt bias by putting the onus on broadcasters to cover all sides of the argument. All we have to do is extend this law to the press. The press will try their best to get around it and no doubt will still express bias BUT it will at least make it much more difficult for them to get away with their most overt bias.
Opponents may claim this as a restriction on free speech but of course it is nothing of the sort. The press would be free to print whatever they like as long as they give roughly equal coverage* to other points of view. You may say this would be difficult to enforce but of course it seems to work ok in the broadcast media, so why not the print media?
*Ben at Web of Contradictions has quite rightly pointed out that I have misrepresented the Communications Act, I should have put 'due impartiality' not 'roughly equal coverage'. He also goes on to state that perhaps 'due accuracy' might be a better term to use for the press. I ask you to follow the link to his excellent post which explains the Communicatons Act better than I could.